Founder2023
GoSimple
Tools for small businesses that need no training.
I build digital products for small businesses and publishing, and write about product, business and the tools I use.
Head of Product · founder of GoSimple and Librum
About me
From digital marketing, to product, to building my own companies.
I am Ivan Dabetić. For more than ten years I have worked on digital products: from campaigns and web shops to apps people use every day.
What I do today
- GoSimple – founder. We build tools for small businesses, including the Tezga fiscal cash register.
- Librum – founder and creative director of a self-publishing house, with Librum Studio for translation, subtitles and proofreading.
- Planeta Sport and ePlaneta – Head of Product.
How I got here
I started in digital and performance marketing, working for brands such as Coca-Cola, Bambi and Jaguar Land Rover. At Laguna and Delfi bookstores I led digital marketing and eCommerce, and for Eden Books I designed a reading app that reached 120,000 downloads in its first year.
After that I was an ICT Product Manager at A1 Serbia and Digital Marketing Director at Soccerbet. I deliberately moved from marketing to product, and from product to my own companies.
About this blog
I write about what I actually do: product, business, AI tools and digital marketing in the Serbian market. Most articles are in Serbian; the ones translated to English are listed on the English pages.
Updated: November 8, 2026
Frequently asked questions
Who is Ivan Dabetić?
A product manager and entrepreneur from Serbia. He is Head of Product at Planeta Sport and the founder of GoSimple and Librum. Before that he spent six years leading digital marketing and e-commerce at Laguna and Delfi.
What does GoSimple do?
GoSimple builds tools for small businesses that work without training, including Tezga eKasa, a fiscal cash register on the phone approved by the Serbian Tax Administration.
What is Librum?
A publishing house where the book and the rights stay with the author, while the book goes through the same process as at a big publisher: editing, proofreading, layout and print.
How can I contact Ivan Dabetić?
Through the contact form on this site or at cao@ivandabetic.com, for collaborations, talks or interviews. Replies arrive within 24 to 48 hours.
My projects
Companies I build
Founder and product
Tezga eKasa
A fiscal cash register in your phone, approved by the Tax Administration.
Founder and creative director2023
Librum
The book stays with the author, but comes out like from a big publisher.
Maker2026
Librum tastatura
A Serbian keyboard that knows “ja ide” is wrong.
Maker2026
Karijerista
A quiz where your boss interrupts while you dream of your own company.
Head of Product
Planeta Sport
Product for one of the largest sports retailers in the region.
